About

At North of Brand, collaborations are developed to feel authentic, purposeful, and memorable. Ideas move from spark to execution, creating partnerships that resonate with audiences, open markets, and strengthen brand connections.

Founded by Angela McGrath, North of Brand is an independent studio built on over a decade of global experience across lifestyle and luxury. Angela leads every project with a hands-on approach—drawing on her background in strategy, product development, and creative direction. When needed, she partners with trusted specialists to bring ideas to life with precision and purpose.