Monocle Retail

A dynamic product collaboration pipeline reinforced Monocle’s authority in style while introducing customers to both heritage labels and emerging brands. Each partnership extended the magazine’s mission to curate a global, considered perspective. Collaborators were chosen for their commitment to quality, craft, and cultural intelligence, resulting in collections that were both commercially effective and editorially enriching.

The Work

  • Context

    Monocle’s retail offer has long been built on exclusive collaborations with premium fashion, accessories, homeware, and apothecary brands. The focus was on planning and executing external partnerships that delivered scalable impact while aligning with internal stakeholders across multiple departments.

    Projects were guided from concept to delivery, with oversight of product development, partner coordination, and creative alignment. This included managing imagery and copy across Monocle’s magazine and eCommerce platforms to ensure every collaboration reflected the brand’s visual and editorial standards.

    The following gallery features a selection of collaborations done with Monocle

Select Collaborations

  • Organic Basics

    A collaboration with environmentally-minded Danish brand Organic Basics, resulting in a line of recycled cashmere knitted accessories.

  • Smock

    A collaboration with LA-based Mohawk General Store’s in-house brand, Smock, resulting in a youthful spin on traditional formal-wear.

  • Bally

    A collaboration with Bally, a Swiss luxury fashion house, for an updated take on their classic curling boot, a brand staple since 1950.

  • Comme des Garcons

    A collaboration with CDG that combed influences from Tokyo and Paris to create a new signature candle scent.

  • Bitossi

    A collaboration with Italian ceramic brand Bitossi on their 1950 Rimini Blu collection (their most notable line).

  • Rue de Verneuil

    A collaboration with Parisen brand, RDV, and Konfekt (Monocle’s sister publication) for a limited edition handcrafted extra-large canvas tote. goes here

  • Mühlbauer

    A collaboration with Viennese hat maker, Mühlbauer, Konfekt (Monocle’s sister publication), offering a fresh take on their collection staple, the Omar turban.

  • Danese Milano

    A collaboration with Denese Milano on a exclusive version of Enzo Mari’s 1967 design classic, the Timor perpetual calendar.